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Like Getting A Million-Dollar Cell Site In Your Home For $249.99

That’s the title of Verizon’s news release dated 1/26/09 regarding their new femtocell.

It seems to me that this is a silly comparison, and one that isn’t anywhere near accurate.

A typical macrocell site costs a carrier something like $250,000 to $350,000 to construct.  And given that the Verizon femtocells don’t provide 3G services such as EV-DO data, you’re hardly getting a “Million-Dollar Cell Site In Your Home For $249.99”!

Here’s the news release:

Verizon Wireless “Network Extender” Enhances In-Home Call Capabilities

“Like Getting A Million-Dollar Cell Site In Your Home For $249.99” 01/26/2009

BASKING RIDGE, NJ — Verizon Wireless customers now have a new option for enhancing wireless coverage inside homes where location, geography or structural conditions interfere with reception. Customers can purchase the Verizon Wireless Network Extender online, by phone or at select Verizon Wireless Communications Stores, allowing them to enhance the signal inside their homes using any Verizon Wireless phone.

“Our new Network Extender device will bring the full benefit of the Verizon Wireless voice network to the small but important segment of customers who may experience a weaker signal in their homes because of geographic or structural conditions,” said Jack Plating, executive vice president and chief operating officer of Verizon Wireless. “Current and prospective customers have told us they want this, and we are responding to that demand. For those who have wanted to sign up for Verizon Wireless service but hesitated because of reception problems unique to their home location, this is the answer.”

Verizon Wireless Network Extender – a “mini-cell site” manufactured by Samsung – is about the size of a wireless router box or small attaché case and routes Verizon Wireless calls through the customer’s home broadband Internet connection. Network Extender is easy to set up and ready to use right out of the box and can provide coverage in an area of up to 5,000 square feet. The price is $249.99, plus local taxes, and there are no monthly fees.

“It’s like getting a million-dollar cell site in your home for $249.99,” said Mr. Plating. “Network Extender makes Verizon Wireless’ reliable network even more reliable, filling in nooks and crannies for customers who see the need.”

Network Extender is ideal for customers who want to enhance the wireless signal when making voice calls, sending text/picture/video messages, accessing Mobile Web or accessing smartphone/BlackBerry® data in situations that could include houses with structural barriers; basement rooms; or some remote, mountainous or hilly areas. Network Extender also can provide improved network access for customers living on the geographical fringes of the Verizon Wireless network. Network Extender does not support EV-DO speeds and services that require it.

Customers, their Family SharePlan® members and other Verizon Wireless customers can use their current phones and calling plans to place calls using the Network Extender. Customers also can manage access to their Network Extender through the account management feature on their My Verizon online account. Customers do not need to update their plans or add minutes and will incur no additional monthly charges for calls using Network Extender.

Verizon Wireless’ Network Extender is available at www.verizonwireless.com, by calling 800-256-4646, and at select Verizon Wireless Communications Stores. For more information, visit www.verizonwireless.com/networkextender.

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