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AT&T Wireless: It’s All About the Bandwidth, Dummy!

Cricket_LeapWell, as we all know by know, it turns out that T-Mobile would not feast on the insect.  Rather, AT&T Wireless bit the Bug. Yum!

Cricket will go to AT&T, but that’s a bit of a misstatement. This deal has nothing to do about acquiring cell sites. This deal has nothing to do about keeping the Bug’s subscribers. AT&T intends to eat the guts of the Bug…it’s bandwidth…and spit out most if not all of the exoskeleton (the existing cell sites).

This deal, like most of the deals today, has everything to do about acquiring frequencies. Bandwidth… Black Gold… Texas Tea… Wireless Whiskey…

Okay, I’m being a bit dramatic and channeling Buddy Ebsen, but the fact is that bandwidth means more ‘go real fast’ for the customers, and more ‘go real fast’ for future customers.

The electromagnetic spectrum chart below makes it clear.

Spectrum poster by Randall Munroe (xkcd.com). Used with permission.

Spectrum poster by Randall Munroe http://xkcd.com/273/. Used with permission. Click on the image to enlarge.

Bandwidth is a scarce commodity, and lots of entities are vying to occupy its valuable slivers. Buying bandwidth from current licensees makes more sense–and is lots faster–than bidding on them in future FCC auctions.

More bandwidth…faster…less competition. Now there’s a recipe for success.

For more on why the Eat-a-Bug deal makes sense for AT&T, and is yet another sign of the bandwidth acquisition wars, see AGL Magazine’s insightful article on the topic: CLICK HERE.

JLK

PS: I think Randall Munroe is brilliant. Read his stuff. It’s deep. xkcd.com.

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