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Advertising

T-Mobile’s “Truly Unlimited” Plan is Truly Limited

Here’s a cute little Now-You-See-It-Now-You-Don’t bit of advertising slight-of-hand: T-Mobile’s current “Truly Unlimited” marketing campaign.

Here’s a part of the current advert on T-Mobile’s web site (and paralleling the TV ads currently running):

 

But once you’re wowed by the big pinkish letters at the top, your eyes may not wonder down to the . . . → Read More: T-Mobile’s “Truly Unlimited” Plan is Truly Limited

General

More on Substantial Evidence (YAT-MC) (T-Mobile v. City of Margate)

In T-Mobile South LLC v. City of Margate (Florida) decided on April 4, 2011 (SD FL Case No. 10–cv–60029), District Judge Alan Gold discussed the topic of substantial evidence in several interesting lights.

In granting summary judgment to T-Mobile, Judge Gold said

d. “Substantial Evidence”Looking beyond the text of the . . . → Read More: More on Substantial Evidence (YAT-MC) (T-Mobile v. City of Margate)

Legal

T-Mobile v. City of Newport News VA – Substantial Evidence, Not.

In T-Mobile Northeast LLC. v The City Council of the City of Newport News, VA et al (EDVA Case No. 4:10cv82), the magistrate judge (Hon. T. Miller) spent a fair amount of time in his opinion discussing what constitutes substantial evidence in the way of claims of property devaluation resulting from the . . . → Read More: T-Mobile v. City of Newport News VA – Substantial Evidence, Not.

AT&T Wireless

AT&T&T Likely to Have to Divest Portions of Networks

Reuters is reporting that AT&T CEO Randall Stephenson believes that his company will have to divest portions of its existing wireless network to secure federal permissions to acquire T-Mobile. Stephenson’s comments were made in New York at a Council on Foreign Relations event held on March 30, 2011

My suspicion is that T-Mobile will be . . . → Read More: AT&T&T Likely to Have to Divest Portions of Networks

AT&T Wireless

AT&T&T?

It’s no surprise that T-Mobile will soon cease to exist in the U.S. What is a surprise is that AT&T is claiming the prize, rather than the widely-rumored suitor, Sprint/Nextel.

What is more of a surprise is that T-Mobile lasted so long before giving up the ship. T-Mobile has always played a game of the . . . → Read More: AT&T&T?

AT&T Wireless

2011 Prediction: AT&T Data Network to Speed Up

I predict that AT&T’s data network will experience a noticeable increase in throughput speed throughout 2011. That’s great news for AT&T, and they can thank Verizon for helping to achieve that goal.

Of course, while AT&T struggles to deploy its LTE network, it’s goal of speeding its network will be aided in no small part . . . → Read More: 2011 Prediction: AT&T Data Network to Speed Up

Gallery

Elements of Wireless Design

In yet another in my occasional series of “elements of wireless design” I’d like to share with you an outstanding design developed by the City of Piedmont, California and T-Mobile.

Excellent T-Mobile Camo Site in Piedmont, California

The antennas are hidden behind the faux vents in the bell tower. The equipment is inside the . . . → Read More: Elements of Wireless Design

Site Planning

T-Mobile Gunning for MetroPCS and Cricket?

In what seems like a frontal assult on MetroPCS and Cricket, T-Mobile has quietly rolled-out a customer loyalty program: If you’ve been with T-Mobile for at least 22 months, you can signup for a $50/month nationwide voice service.

This type of pricing would be an interesting run on MetroPCS and Cricket, which offer all-you-can-eat fixed . . . → Read More: T-Mobile Gunning for MetroPCS and Cricket?

Femtocells

Why do I have to Place the FemtoCell Near a Window?

The various femtocells being marketed by the major carriers require that they be place near a window.

Huh? They need a good view to not feel along all day?

Actually, it’s because the femtocells need to know where they are installed so that the carriers can (try to) meet the E-911 location requirements.

Femtocells have . . . → Read More: Why do I have to Place the FemtoCell Near a Window?

Alltel

So, you don’t like your wireless store sales clerk?

J.D. Power and Associates has released their 2008 report on consumer satisfaction with wireless retail sales. It turns out that if you’re with Verizon or its newly purchased (consumed?) Alltel unit, then you’re

among the happiest customers. It’s another story altogether if you have Sprint Nextel.

But look closely at the scale: On the 1,000 . . . → Read More: So, you don’t like your wireless store sales clerk?

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