Why Die?

Does it strike anyone as being just a bit strange the Intel is promoting a wireless technology pronounced as “Why Die”?  See: http://en.wikipedia.org/wiki/WiDi

Some marketing ‘genius’ should be taken down a few pegs…quite a few pegs, actually.   It’s like 1985 and “New Coke.”

If history is a guide, then soon we’ll start hearing annoying Intel TV and radio commercials for this technology sung to the jingle heard on every PC commercial:

“Why, oh why Wi Di?”