Sprint has now taken out its hammer to help flatten the plan world. In a shocking and unexpected move, which Sprint calls “Revolutionary” (NOT), it is offering a me-too $99.99 plan. But they do have a clever name, “Simply Everything.”
Here’s their PR puff:
Sprint Launches Revolutionary $99.99 ”Simply Everything(SM)” Plan
Plan Defines Simplicity, Offers Customers Unlimited Voice and DataOVERLAND PARK, Kan., Feb 28, 2008 (BUSINESS WIRE) — In an industry-defining move, Sprint (NYSE:S) today announced it will launch a domestic unlimited pricing plan that gives customers unlimited voice, data, text, e-mail, Web-surfing, Sprint TV(SM), Sprint Music, GPS Navigation, Direct Connect(R) and Group Connect(R) for $99.99 a month. The new pricing plan is available to existing and new customers beginning tomorrow.”This is a bold, unprecedented move,” said Dan Hesse, president and CEO, Sprint Nextel. “Wireless today is about much more than just voice. It is about data services – texting, email, video, pictures, music, navigation, surfing the Web and more. Customers want these applications, but without complexity and without having to worry about their bill. The $99.99 Simply Everything plan delivers it all right to the palm of their hand now.
“Today’s handsets are powerful data devices. Each day they get better, faster and easier to use with more intuitive user interface designs and full Internet access. Our high-speed networks were built with this in mind and it’s where we believe the battleground lies – offering fast access to the best content and data services. We are removing the barriers for customers to feel free to use all of the features of their phones.”
The $99.99 Simply Everything plan is available to customers on both Sprint’s CDMA and iDEN networks. Existing Sprint customers can switch to the Simply Everything plan without extending their current contract either by contacting Sprint customer service or by stopping by any participating Sprint retail location. New line activations require a two-year agreement.
For families, Simply Everything includes an incremental $5 discount for each incremental line, up to five lines on the same bill. For example, two lines would amount to $194.98 ($99.99 + $94.99); a third line would cost an additional $89.99. This is in sharp contrast to the multi-line unlimited rates offered by some competitors. The Sprint plan offers significant savings the more lines a customer adds.
The move to unlimited pricing that includes data signifies a turning point for the wireless industry. Nationally accepted measures of voice quality now show very little, if any, difference among the top wireless providers.
“All major carriers have good voice networks,” Hesse said. “Our network is about more than voice and more than just being the largest wireless data network. It is about allowing customers to connect with people, information and entertainment. It is about simplicity, usability and real value. The $99.99 Simply Everything plan eliminates overage surprises and provides a worry-free environment.
“Our investments in innovation and speed are becoming the new areas of differentiation. These are the areas where we perform best and where we can deliver a wireless advantage for our customers.”