Yes, the world really is getting FLATTER.

T-Mobile has jumped on the $99.99 flat-rate bandwagon.

Following Verizon’s and AT&T’s lead, T-Mobile has said:

BELLEVUE, Wash., Feb. 19, 2007 – T-Mobile USA, Inc., announces today that it will offer consumers a plan that includes unlimited nationwide wireless calling and unlimited nationwide messaging for $99.99 per month. This offer will be available beginning Thursday, Feb. 21, and will be a great value for new and existing T-Mobile customers.

“T-Mobile is passionate about helping people stick together with those who matter most, and providing them with the best value is one way we help our customers do that,” said Jeff Hopper, vice president, Marketing, T-Mobile USA. “This offering empowers people to communicate as much as they like on their own terms – whether it’s voice, text messaging, picture messaging or IM.”
With this new plan, domestic roaming and long distance charges are included. Unlimited messaging includes text messages (SMS), picture messages (MMS) and instant messages (IM).

T-Mobile also offers its popular myFaves plans — affordable unlimited calling plans suited for a majority of its customers — beginning at just $39.99 per month.More information and qualifying details will soon be available at www.t-mobile.com.

More pressure on MetroPCS, Cricket, etc.

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Starbucks to Serve New Wifi Beans

AT&T will apparently displace T-Mobile as Starbuck’s WiFi provider of choice.

It’s interesting to note that AT&T will give its broadband and U-Verse customers free access at any WiFi-equipped Starbucks, but that’s apparently not true for AT&T’s wireless customers.

AT&T will also provide a flat rate access to its business class customer as part of the deal, and Starbuck’s 100,000 “Partners” (huh?) will get free access at company-owned stores.

Starbucks gets what appears to be an AT&T-managed network to the stores.  This will, no doubt, make POS transaction and ordering information immediately available to Seattle HQ.

AT&T’s Press Release:

More Than 12 Million AT&T, Starbucks Customers to Get Free Wi-Fi Access for a Rich In-Store Experience

New Offering Includes Two Hours of Free Wi-Fi Service Per Day for Starbucks Card Holders Beginning this Spring

All 100,000 U.S.-Based Starbucks Partners to Receive Free Wi-Fi at Starbucks Stores

Seattle, Washington, San Antonio, Texas, February 11, 2008

AT&T Inc. (NYSE:T) and Starbucks (NASDAQ:SBUX) today announced plans to deliver AT&T Wi-FiSM service at more than 7,000 company-operated Starbucks locations across the United States. The initiative brings together two of the most recognizable global brands to create a powerful and convenient online experience for consumers and business customers. Starbucks and AT&T will offer a mix of free and paid Wi-Fi offerings at Starbucks stores to meet the needs of both frequent and occasional Starbucks Wi-Fi customers.

The initiative further expands the AT&T Wi-Fi network, already the largest in the United States, to more than 17,000 U.S. hot spots and more than 70,000 globally.

Beginning this spring, Starbucks Card holders can enjoy up to two hours of free Wi-Fi service per day at Starbucks locations offering Wi-Fi access, while more than 12 million qualifying AT&T broadband and AT&T U-verseSM Internet customers will have unlimited free access to the Wi-Fi service. In addition, more than 5 million of AT&T’s remote access services business customers will be able to access Wi-Fi service at Starbucks locations. AT&T will soon extend the benefits of Wi-Fi at Starbucks to its wireless customers.

“People want to stay connected to their world 24/7, and Wi-Fi hot spots, broadband and wireless make that mobility possible,” said Rick Welday, AT&T chief marketing officer, Consumer. “Laptops and smartphones give us the online mobility we crave, and now millions of AT&T and Starbucks customers will get Internet access free from the comfort of their neighborhood Starbucks.”

“This is what our customers have been waiting for — free Starbucks-quality Wi-Fi,” said Chris Bruzzo, chief technology officer, Starbucks Coffee Company. “Through our new partnership with AT&T, we also welcome their millions of current customers who can now come in and enjoy free Wi-Fi as part of their daily Starbucks Experience.”

As an added benefit for the more than 100,000 Starbucks partners in the U.S., all Starbucks partners will receive free AT&T Wi-Fi accounts allowing them to use the network in Starbucks company-operated locations offering Wi-Fi access.

“Our new relationship with AT&T gives us the opportunity to expand and enhance the range of digital entertainment experiences for our customers as well as our partners, including the continued rollout of the iTunes Wi-Fi Music Store at Starbucks,” said Ken Lombard, president, Starbucks Entertainment.

In addition to the free Wi-Fi access for qualifying AT&T customers and any Starbucks Card holder, customers will be able to purchase tiered access to the AT&T Wi-Fi network at Starbucks at attractive price points. For a two-hour period, customers will pay just $3.99 per session. Monthly membership will also be available for $19.99 per month, and will include access to any of AT&T’s 70,000 hot spots in 89 countries around the world.

AT&T business customers who subscribe to remote access services can also enjoy unlimited, flat-rate access plans at any Starbucks location offering Wi-Fi service or at other AT&T Wi-Fi hot spots.

Additionally, AT&T is providing Starbucks an enterprise-class network with increased bandwidth and redundancy. AT&T’s underlying network technologies will enable a wide range of business applications and help Starbucks stores operate more efficiently.

“Delivering networking capabilities to help a world-class company such as Starbucks achieve greater business velocity is what we do,” said Welday. “Our work with Starbucks is collaborative innovation at its finest.”

The availability of AT&T Wi-Fi service at Starbucks will take place on a market-by-market basis with store implementation beginning this spring and completed by the end of the year.

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Omnipoint v. Nashua, NH: Partial Goverment Victory

In a ruling in the case of OMNIPOINT COMMUNICATIONS, INC. V. CITY OF NASHUA and CITY OF NASHUA ZONING BOARD OF ADJUSTMENT (Case No. 1-07-cv-00046PB, before Hon. Paul Barbadoro of the US District Court in the District of New Hampshire), the City has won it’s summary judgment motion.

From the Judge’s decision:

“Omnipoint Communications, Inc. (“Omnipoint”) alleges in this ction that the Nashua Zoning Board of Adjustment (“ZBA”) mproperly denied Omnipoint’s application for a special exception o construct a wireless telecommunications tower on property ocated within a 220-home residential development known as Coburn Woods. Omnipoint’s complaint consists of three counts. Count I s a conventional appeal from a decision of the ZBA brought ursuant to N.H. Rev. Stat. Ann. § 677:4. Omnipoint claims in Count II that the ZBA’s decision violates the Telecommunications Act of 1996 because the decision is not supported by suubstantial evidence. See 47 U.S.C. § 332(c)(7)(B)(iii). It argues in Count III that the decision violates the Telecommunications Act because it effectively prohibits the provision of personal wireless services to the area that would be served by the proposed tower. See 47 U.S.C. § 332(c)(7)(B)(i)(II). The parties have submitted cross motions for summary judgment with respect to Counts I and II. For the reasons that follow, I grant the ZBA’s motion for summary judgment and deny Omnipoint’s cross motion for summary judgment. “

Case related documents:

Omnipoint’s Complaint
City’s Answer
Amended MEMORANDUM and ORDER

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T-Mobile USA: Nearly 30 million customers

T-Mobile USA’s customer count increased by 951,000 during 4Q07. Of that number, 733,000 were new contract customers (as compared with pre-paid customers not on term contracts). T-Mobile ended the quarter and year with about 28.7 million subscribers. That followed a 3Q07 increase in subs of 857,000. The 4Q07 churn decreased to 1.8%.

Deutsche Telekom, T-Mobile’s parent, served about 120 million subscribers worldwide at the end of 4Q07.

BELLEVUE, Wash.– (BUSINESS WIRE) — T-Mobile USA, Inc. (T-Mobile USA), the U.S. operation of Deutsche Telekom AGs (Deutsche Telekom (NYSE:DT)) Mobile Communications business, today announced fourth quarter and full year 2007 customer results.

T-Mobile continues to drive year-over-year growth by pioneering innovation that matters to consumers, said Robert Dotson, CEO and President, T-Mobile USA. In 2007, we increased growth to over 3.6 million net new customers. myFavesSM was a major contributor to this growth, with 5 million customers at year-end using the service to make unlimited calls to the people who matter most to them. Part of this growth was also fueled by the debut of FlexPaySM, a new option in the market that opens up access to more attractive offerings for certain classes of customers. In 2007, we also introduced our revolutionary HotSpot @HomeSM service to rave reviews for how were opening up new value alternatives for land line customers all while we add outstanding call quality improvements in homes across America.

In the fourth quarter of 2007, T-Mobile USA added 951,000 net new customers compared to 857,000 in the third quarter of 2007 and 901,000 in the fourth quarter of 2006. Net new contract customer additions amounted to 733,000 in the fourth quarter of 2007, or 77% of total net new customer additions, compared to 557,000 or 65% in the third quarter of 2007 and 783,000 or 87% in the fourth quarter of 2006. Contract churn was 1.8% in the fourth quarter of 2007, down from 2.0% in the third quarter of 2007 and 2.1% in the fourth quarter of 2006. Blended churn, including both contract and prepay customers, was 2.8% in the fourth quarter of 2007 and down from 2.9% in the third quarter of 2007 and fourth quarter of 2006.

T-Mobile USAs converged device offering was significantly strengthened during the year with the successful launch of a number of converged devices such as the T-Mobile Shadow; the T-Mobile Sidekick iD, LX, and Slide; T-Mobile Wing; and the BlackBerry Curve the first converged device enabled for the new HotSpot @Home service. The fourth quarter of 2007 saw a continued strong demand for these converged devices.

For the year ended December 31, 2007, T-Mobile USA added more than 3.6 million net new customers, compared to 3.4 million net new customers added in 2006. Net contract customer additions in 2007 amounted to 2.7 million, 74% of the total customer additions in the year down from 83% in 2006. Contract customers comprised 83% of T-Mobile USAs 28.7 million customer base at the end of 2007, compared to 84% in the third quarter of 2007 and 85% in the fourth quarter of 2006.

T-Mobile USA will release fourth quarter and full-year 2007 financial results on February 28, 2008.

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9th Circuit to T-Mobile: Your Mandatory Arbitration Agreement is Unconscionable

On January 22, 2008, the 9th Circuit Court of Appeals affirmed a lower court decision that T-Mobile’s arbitration agreement in its Washington State wireless contracts is tainted by substantive unconscionability and is not enforceable.

From the court:

“The issues on appeal are whether the arbitration provisions in Defendant T-Mobile’s service agreements with two of its customers are enforceable under Washington state law and, if not, whether the state law is preempted by the Federal Arbitration Act (“FAA”), 9 U.S.C. §§ 1-16. After two consumers of T-Mobile’s cellular phone service brought a class action against T-Mobile in state court for breach of contract and violation if the Washington Consumer Protection Act (the “CPA”), Wash. Rev. Code § 19.86.010-19.86.920, T-Mobile removed the case to federal district court and moved to compel arbitration per its service agreements. The district court denied T-Mobile’s motion to compel arbitration, holding that the arbitration agreements were tainted by substantive unconscionability and thus were unenforceable. We conclude that the Washington State Supreme Court’s decision in Scott v. Cingular Wireless, 161 P.3d 1000 (Wash. 2007), establishes that T-Mobile’s arbitration provision is substantively unconscionable and unenforceable under Washington state law, and that there is no federal preemption in light of our decision in Shroyer v. New Cingular Wireless Servs., Inc., 498 F.3d 976 (9th Cir. 2007). We therefore affirm.”

Full Decision in Louden v. T-Mobile USA

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T-Mobile Proposes PCS Bell Tower at Florida Church

T-Mobile is proposing a stylish new stand-alone Bell Tower to hide a new cell site at the Duncan Road Baptist Church. 430 N.E. Duncan Rd, in Blue Springs, Florida.

The Examiner newpaper in Eastern Jackson County has a story on the proposed site, and an interesting elevation illustration (artist’s rendering) of the proposed bell tower. Click here to read the story and see the illustration.

It’s common practice for wireless carriers to construct attached or detached bell towers to camouflage cell sites. The CellularPCS Gallery has many examples you can see by clicking here.

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