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Booting Boost

T-Mobile’s ‘Un-CEO’ John Legere has announced that upon the completion of the FCC-overjoyed, DOJ-disfavored merger with Sprint, Boost Wireless will get the boot.  Boost wireless is Sprint’s ‘off brand’ of prepaid wireless services.

Prepaid wireless services are often used by people with less than normal credit ratings, those who want to live below the radar, and others who (for whatever reason) don’t have or want access to a standard wireless plan.

Mr. Legere says that NewT-Mobile will get rid of Boost selling it to a buyer that can invest in it and make it a stronger brand, but that NewT-Mobile will maintain its relationship with its own T-Mobile off brand providers Metro and Virgin Wireless.

We’ll see if Boost Wireless customers get the boot of NewT-Mobile.

jlk

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