RIP 800-Goog-411

Google is ‘hanging up’ on its excellent 800-Goog-411 interactive 411 service.  Google started the service three years ago, and it officially shutters on November 11, 2010.  That’s too bad, because it could (should) have been wildly successful given that (a) it was free to the consumers, other than air-time, and  (b) it offered various ways of specifying the listing (i.e., “Supermarket, Santa Monica, California ” or “Whole Paycheck Market, Santa Monica California”), and (c) it was faster than calling 411 and paying a 411 surcharge on top of the air-time.

If you have not yet tried 800-Goog-411 from your cell phone, or your home phone, give it a try before it fades away.

It’ll be interesting to see what search firm steps in to fill the Goog-gap!

=Jonathan=

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